Search engine optimization (SEO) is a commonly-used acronym that describes a series of tasks used to improve a website’s ability to be indexed by search engines for inclusion in the search engine results page. We also use the term “digital marketing” to describe all of the ways one can drive traffic to a website, which includes SEO.
Here’s an example of the search engine results page for Google, the world’s most popular search engine.
Search Engine Results Page
Digital marketing tasks include the following on-site and off-site strategies:
- SEO website audits,
- keyword research,
- content audits,
- content marketing, and
- local SEO.
SEO website audits help identify areas of a website that could be improved, such as page titles and page load time. The SEO audit process is like a multi-point car inspection; the audit process produces a report for a website owner that highlights what needs to be optimized and how.
Keyword research is a process by which you identify the terms that a potential customer or client enters into search engines like Google. If a website uses the keywords your potential customer uses, it increases the likelihood that this website will be found in the search engine results page.
Content audits seek to identify popular pieces of content on a website and content that is not as popular that could be improved/optimized. Content audits are recommended for any website that has a blog.
Content marketing is also called off-site SEO and inbound marketing; it serves as a way to drive traffic from one website to another. Content marketing is a great way to increase visibility for anyone with a website looking for new leads or to increase sales.
Local SEO comprises strategies to help local businesses, those businesses with brick-and-mortar locations, improve visibility to the search engine results page. Local SEO is a MUST for any business with seeks clients or customers in a specific zip code, postal code, city, county, etc.
Everyone with a website benefits from using these digital marketing strategies!
Why is Website Optimization Important?
With over 1 billion websites that could be included in Google’s search results, digital marketing and on-site search engine optimization are more important than ever. Studies show that more than 71% of clicks occur on the first page of Google’s organic results.
What does this mean for a website owner? If you are not on the first page of results, 71% of your audience is less likely to find your website.
“The best place to hide a dead body is page 2 of Google search results.”
– HuffPost Business article.
By investing in digital marketing, website owners improve their chances of reaching their respective audiences, promote their businesses, sell products, generate leads, garner interest in crowdfunding initiatives, solicit donations, and more.
Small Business Case Study
Here’s an example of one business that increased revenue for their online store by more than 300% in 6 months as a result of on-site SEO, keyword research, and a content audit. During this same 6 months, they also increase organic traffic to their site by more than 173%.
How Can I Benefit From Learning Digital Marketing Strategies?
Are you a freelancer? Whether you are a virtual assistant, web developer/designer, writer, or social media manager, you can use digital marketing and SEO to increase revenue from your current clients and to attract new clients!
Are you an aspiring side hustler? Do you want to make extra money online from home? You can start a side gig in digital marketing, helping a small business or two with their website optimization needs.
With so much competition online, digital marketing is a necessity for anyone with a website. Having digital marketing skills will help you stand out from the crowd of freelancers and side hustlers. Read testimonials from actual SEO consultants who completed our online training courses to see what they’ve gained as a result of their investment.
Whether you are a freelancer who wants more clients, a small business owner who wants more customers, or a side hustler who wants to make extra money, digital marketing skills are necessary for success!
Where Can I Learn More?
No technical skills or prior experience are required to learn digital marketing and SEO. Get started with our FREE video course, the best course to start learning SEO today!
