Search engine optimization (SEO) is a commonly-used acronym that describes a series of tasks used to improve a website’s ability to be indexed by search engines for inclusion in the search engine results page. We also use the term “digital marketing” to describe all of the ways one can drive traffic to a website, which includes SEO.
SEO website audits help identify areas of a website that could be improved, such as page titles and page load time. The SEO audit process is like a multi-point car inspection; the audit process produces a report for a website owner that highlights what needs to be optimized and how.
Below is an example of what you could do with SEO for yourself or for small businesses after implementing the knowledge and best practices covered in our online courses.
Case Study: Online Store Sees Triple-Digit Increase in Revenue
The client, frustrated with stagnant sales and little growth, needed a website audit to identify the underlying issues that held her online business back.
With a website audit and on-site SEO improvements, revenue for this online store increased by more than 300% in 6 months.
During this 6-month period, traffic to this online business increased 173%!
Consider year-over-year growth, 2014 to 2015. Organic traffic from Google grew 310%! There was also a 277% increase in new users.
Organic traffic from Yahoo grew 233% while new users increased 214%.
Ready to Learn SEO? Where Can I Learn More?
Learning the SEO audit is the first step to being able to offer search engine optimization services to small businesses. The SEO audit is the gateway service to be able to offer your other SEO services on an on-going, monthly basis. We teach you the SEO fundamentals, tools, and the audit process. And we provide tips on finding clients.
Are you ready to start your own side hustle or small business? Sign up for the FREE email course to learn more!