A lot of people have found ways to turn their passions into profits by selling the stuff they know about online. If this is you, then you will be happy to discover that you can use SEO to improve your affiliate marketing revenue. While more and more people are developing an understanding of how search engine optimization (SEO) can improve a website’s visibility and performance, they might not necessarily see how SEO is connected to affiliate marketing revenue.
Affiliate marketing: The lure of easy profits
If you have followed the blog here for any length of time, you know to be successful requires effort, requires work. The same is true for affiliate marketing. In many respects, it is easy to make money with affiliate marketing, but, at the same time, it is difficult. It is easy because the barriers to gain entry are relatively low. Just about anyone with a pulse who has access to a smartphone, tablet, or computer that is connected to the Internet can be up and selling relatively quickly. The hard part is getting people to know about your site, driving traffic to the site, guiding them to a product, and funneling them into a buying decision.
Why SEO pairs beautifully with affiliate marketing
All of those challenges above we can look at as visibility, traffic, and conversions. And, more importantly, SEO can help with all of them, because:
- SEO drives traffic,
- SEO informs buying decisions, and
- SEO influences conversions.
SEO drives traffic
The goal of search engine optimization is to align a user’s intent with a web page’s intent. So, if you have an understanding of SEO and how to convey the intent of a page or blog post (which is viewed as a page by search engines), then you will gain an advantage over your competitors. You will help search engine bots readily understand the intent of your page by:
- Using page titles that are an appropriate length,
- Focusing on strategic keywords,
- Utilizing those keywords in the page title, the main heading, subheads, and throughout the page or blog post;
- Introducing numbered or bulleted lists;
- Writing separate meta descriptions of the right length (Google has changed this number recently, right now it is 140 characters);
- Optimizing photos to load quickly; and
- Other SEO strategies and tactics outlined in the SEO Audit Guide online course.
Once you drive traffic to your site, there is still more work to do. You want them to make a purchase to increase your affiliate marketing revenue.
SEO informs buying decisions
When people land on your site, they will be at different stages of the buying process, or sales funnel. Those who are not quite sure are described as being at the top of the funnel. Those who have a better sense of what they need are in the middle of the funnel. Those who are getting down to the finer details are at the bottom of the funnel. Depending upon your product, your service or your online course — whatever you happen to be selling — you need to address those concerns and answer their questions. Good content will help with it, and an understanding of SEO will inform you where that content needs to be and how to get your potential customers there. Again, this is all designed to improve your affiliate marketing revenue.
SEO influences conversions
That is the ultimate aim of affiliate marketing: Converting visitors into customers. As the site visitor gets toward the bottom of the funnel, you want to close the deal and make the sale. When people are at the bottom of the funnel and ready to make a decision, adding a video on your page could help. The video could help make the final pitch, but it will also keep the visitor on your site longer. Make sure you have a strong call-to-action on your page. You want to make sure your visitor understands how to complete the transaction, and make it as easy as possible.
It was mentioned above to optimize photos, and this is because you want your pages to load quickly. The longer it takes to load a page, the more visitors will check out of your site and not your shopping cart. Also, SEO can influence conversions when you conduct A/B tests. You can set up a couple different landing pages with different headlines and see what attracts more people and what closes more sales.
The bottom line: SEO improves affiliate marketing
A good knowledge of search engine optimization will help you sell online, whether it is a product, a service or online course. When you gain greater insights into what search engines are looking for and how people find what they are looking for (through keyword research), SEO can guide your steps into creating pages and posts what will attract the right kind of visitor. If you are a blogger and want to know more about how SEO can help you, not only with revenue but with driving more traffic, check out our free course for bloggers and podcasters.