Are you ready to launch a blog?
Do you have a blog that doesn’t generate a whole lot of money?
Here’s what I’ve learned from bloggers who make hundreds of thousands of dollar every year from their blogs.
1. Start with a niche that interests you.
Get real niche-y. Forget about those bloggers who say they have millions of visitors and pageviews. Blogging for profit is about finding a niche, not necessarily in trying to serve everyone. Make it something you love, too. You’re going to be thinking about this every single day no matter what other people say about blogs being “passive income.” You will think about your blog. You will tell people about your blog. Make sure you love it.
2. Do some research.
Use Google to search for other blogs or YouTube channels. Who else is writing about this subject? What do they write about? What are the blog comments saying? When you serve a niche, it’s all about answering questions. You want to answer high-level questions for beginners, but you also want to answer those nitty gritty questions that people have, too.
3. Find products to sell.
You don’t have to be the one fulfilling orders. You just have to know what products this audience cares about.
4. Start a YouTube channel.
If you have written blog posts, record highlights in a video for YouTube and then include a link to the related post or product in the video description.
5. Use your YouTube channel to start a blog.
If you vlog, transcribe your own videos and then embed your YouTube videos on a blog post. Transcriptions become the blog content. Link to relevant products you mention.
6. Use sponsored content wisely.
Everyone wants to sell something. If you really love the products you’ve been reviewing, reach out to the companies that make them and see if they’ll sponsor your content. If your blog is all about cats, avoid sponsored content from companies that are trying to sell bird products. Focus on sponsored content that sells cat products. There are plenty of these opportunities, once you establish a following.
7. Set up social media automation, but remember to engage, too.
I have a Pinterest VA doing Pinterest because that’s her specialty. Other than that, I handle the rest. I write the content. I schedule social media and then let my automation plan do the rest. I do engage personally as well because that’s half the fun – and gives me content ideas, too.
8. Set up your WordPress website the right way.
Follow this guide for setting up a WordPress website. Don’t worry about the stuff that tells you how to set up an online course. As you build a following and assess the needs of your audience, you can add an online course later, which can become passive income. For now, it’s about SEO and building a following.
9. Learn digital marketing and SEO.
Blogs are not a “build it and they will come” scenario. The skills we teach you in these online digital marketing courses can help you build your own blog’s revenue, but you can use them to help others, too. When other bloggers see your success, they’ll ask for your help.
10. Before you do any of this, write.
Before you do any of this, do this one thing: write or record 25 blog posts or videos. Blogging is labor intensive. Vlogging is labor intensive. Yes, it can be a lucrative side hustle, but you have to put in months or years of work to see the fruits of your labor. So before you buy a domain name or a hosting plan, start by writing for the niche you’re thinking about and see what happens. If you love it, this exercise will seem like a breeze. If everything seems like a struggle, take a break and revisit the idea of blogging as a side hustle.
11. If you’re new to blogging, sign up for The Blog Connection.
Run by my friend Katie Hornor, The Blog Connection is your one-stop shop to get your blog online and establish your strategy for making money online. (Use my affiliate link to sign up for The Blog Connection so that she knows I referred you!)