If your website isn’t SEO friendly, you’re leaving money on the table…
What you’ll discover…
- Common Assumption: “If I just write great blog content or record great episodes, I don’t need to focus on SEO.” (Totally false!)
- Reality: Poor SEO means that search engines and users will be frustrated with your website. (And they won’t visit often.)
- Yours Free: Get access to my SEO best practices video and tips for making your website SEO friendly.
If you’re doing everything that blogging and podcasting gurus say you should be doing to make money with your blog or podcast and you’re STILL struggling with website traffic or monetization, then everything is about to get a whole lot better!
Let’s say that you’re a lifestyle blogger with a solid social media following.
You’re crushing Pinterest. You’re making a little money, but not a lot from ads or affiliate links. You think your site is rockin’ and the feedback from your most loyal fans tells you so. But Google doesn’t send much traffic your way. *womp womp*
Focusing on social media will only get you so far with your blogging or podcasting business. The world’s number one way to find information today is by using search engines like Google, Bing, Yahoo, and even YouTube, so if you’re not optimized for those, you’re missing a HUGE opportunity!
My best piece of advice for you is to do an SEO audit of your website to see what opportunities you’re missing out on.
First, let’s dispel a whole bunch of myths…
- SEO is too complicated to understand, right? Wrong! SEO is simply a set of principles that apply to every website—because you have a website, you know more about SEO than you think.
- SEO isn’t easy to do, right? Wrong! SEO is SUPER easy. Once you learn those set of principles, you’ll be able to effortlessly apply them to every blog post and page of your website.
- SEO takes too much time, right? Wrong! SEO is at the core of everything you write for your website, so optimizing for search engines naturally integrates into what you’re writing.
So What is SEO Anyway?
SEO stands for search engine optimization. In a nutshell, SEO describes a series of strategies you can use to improve your website and get more traffic from search engines like Google.
Companies large and small invest in true-and-true SEO strategies to increase website traffic, including SEO website audits.
Who Am I and What Do I Know?!
My name is Claudia Pennington and I’m a digital marketer, trainer, and coach. I’ve spent my career in marketing — it’s been my day job and my side hustle.
Over the years, I’ve done digital marketing and SEO for corporations, non-profits, small business owners, bloggers, and podcasters.
What I discovered is that so many bloggers and podcasters are AMAZING at creating content, but they’re petrified of SEO. So I decided to create online training courses to make SEO so easy, anyone could learn and apply the principles of SEO!
I read a TON of blogs and listen to a TON of podcasts. And nothing hurts my heart more than when I see blogs shut down or podcasts end because of a struggle to make money to keep ’em going.
I know SEO and I know how bloggers and podcasters can use SEO to drive more traffic and increase revenue to keep those blogs and podcasts going for years to come.
And it all starts with doing an SEO website audit.
What is an SEO Website Audit and Why Do I Need to Do an Audit?
The SEO website audit is a step-by-step process you can easily follow to examine your website and identify areas of your website that could be improved, such as page titles and meta descriptions, and the areas of your website that don’t need to be improved.
Examples of a great page title AND a great meta description!
Think of the SEO website audit as a multi-point safety inspection of a car; like a safety inspection, the audit highlights what needs to be fixed on your website (and how to fix it).
With over billions of websites that could be included in Google’s search results, SEO is more important than ever. Studies show that more than 71% of clicks occur on the first page of Google’s organic results.
What does this mean for you, a website owner? If you are not on the first page of results, 71% of your audience is less likely to find your website.
“The best place to hide a dead body is page 2 of Google search results.” – HuffPost Business article.
Additionally, if your website isn’t SEO friendly and you aren’t seeing a ton of search engine traffic, you’re not making as much money as you could be. You’re leaving money on the table.
Below is an example of what you could do to improve your website when you start by learning how to do an SEO website audit.
Case Study: Online Blog/Store Sees HUGE Increase in Revenue
This blogger, frustrated with stagnant sales and little growth, needed a website audit to identify the underlying issues that held her online business back.
With a website audit and on-site SEO improvements, revenue for this online store increased by more than 300% in 6 months.
During this 6-month period, traffic to this online business increased 173%!
Consider year-over-year growth, 2014 to 2015. Organic traffic from Google grew 310%! There was also a 277% increase in new users.
Organic traffic from Yahoo grew 233% while new users increased 214%.
“Before we started working with Claudia, our online store’s gross sales were under $5,000 and we had only a few affiliate programs in place. Growth was slow even though our blog posts and product guides are timely and relevant for parents concerned about the safety of the products they have in their homes; we got such wonderful feedback from our readers that it was frustrating that we weren’t more visible to a greater audience. Claudia completed an audit of our website and began to optimize right away; we were unaware of the technical challenges impacting our website and our search engine traffic. Within a few months, traffic and revenue increased significantly. We’ve grown so much that we’ve brought on additional team members and more than doubled our own salaries. Claudia has continued to grow our affiliate programs and handle our SEO, and we’ve continued to meet our ever-increasing revenue targets. We’ve also found Claudia to be reliable, positive, and always quick to jump in with any project–big or small–that needs attention. We’re thrilled with the progress we’ve made and look forward to many more successful years of working together!” – Maia James, GimmeTheGoodStuff.org
In a year and a half, Gimme the Good Stuff saw a 10X increase in affiliate revenue and a 5X increase in online store sales.
I thought to myself…
If they could see these kinds of results, I bet others can, too! And I can train and coach everyone to do exactly what I did to help this business grow!
Are You Ready to Learn SEO?
In this free video, I teach you some SEO best practices you can apply immediately to your website. You’ll also get an opportunity to sign up for online training courses in which I teach you how to do an SEO audit of your website, how to audit your content, and much, much more.
What do you have to lose if you don’t optimize your website?
Enter your name and email address now. Check your inbox in just a couple of minutes for a video from me.
From the Desk of Claudia Pennington
My name is Claudia Pennington and I’ve been in marketing for more than 10 years.
SEO Audit Guide is my mission to help freelancers, bloggers, and podcasters leverage digital marketing and SEO to increase revenue.
I look forward to connecting with you soon.
Have a great day!