Do you recall what ignited that spark within you and motivated you to start a blog? Was it a burning desire to share your vision? A desire to begin to gain better control over your finances and make some money? Maybe a mix of both?
So, you started a blog or a podcast. How’s it doing? Have you been able to reach a wide audience and earn some extra cash?
If your answer is “no” to either of those questions, then we feel your pain. What you are experiencing is nothing new. Your audience and revenue might not be where you want them to be today, but there is hope. Yes, there is hope.
Over the past 10+ years of being consultants, we’ve found most of your struggles fall into a small number of categories…
- Little to no organic search. Why am I not being found in Google searches?
- An inability to stay current on what the best practices are for SEO because of so many algorithm changes (Google had about 1,500 changes in 2017 alone).
- Not recognizing there is a preferred way of structuring a blog post to rank higher in search engine results pages.
- Not fully understanding how to conduct keyword research and the best ways to convert the data into a workable strategy.
- Ignoring opportunities to optimize old content for new visitors.
- How to establish a successful content marketing plan.
- How to build a solid subscriber base.
- The role of search engine optimization in bolstering your audience and revenue.
We wanted to change that by taking you through the same step-by-step process we use with our digital marketing clients, so we created online courses you can take at your own pace with an excellent support system to help you on your journey. Our mission is to make digital marketing and SEO easy to understand so that everyone who takes our online courses can implement the material in the best way to maximize results.
What you get:
Because of our vast experience working with small to large clients (some started with just tens of visitors a day and others have millions of visitors each month), we know our strategies work. This isn’t your standard list of definitions with random rants on why SEO is so important. We get down to the brass tacks and offer you a clear path forward by combining video and written instructions with supplemental resources.
This means you can improve your website, moving closer to having a fully optimized site with every lesson you complete. In addition to the online training courses, you’ll also get ongoing support. Each month, we have monthly coaching calls via Facebook Live in our private Facebook group. Plus, we’re always around answering questions in the Facebook group and via email. You won’t be alone — you’ll have our support 100 percent throughout the training and beyond.
So how is the course structured?:
Course 1: Website Audit
We believe every optimization effort needs to start off with a Website Audit, aka an SEO Audit. This is the equivalent of a car inspection. It goes through the technical elements of your site to ensure you have the best chances of ranking as high as possible, making it easier for users (who you hope to one day be customers or clients) to find you on search engines like Google, Bing and Yahoo. Too many times we’ve seen some of our clients want to skip this step and jump straight to paying for online ads to drive traffic. This will likely lead to an initial spike in visitors, but will it be sustainable? You will learn how to conduct a thorough website/SEO audit.
Course 2: Keyword Research
When you conclude a website audit and act on the recommendations, a natural follow-up is to conduct keyword research. This is an effort to understand how people find blogs or podcasts like yours (or your client’s). What kinds of words are they typing into the search engines to find exactly what it is you have to offer. This will help shape the content on your site to make it even easier for people to find you.
Course 3: Content Audit
Having an optimized site and targeting the right keywords will help build traffic over time, but to keep those readers and listeners coming back time and time again you need great content. Understanding how to conduct a Content Audit will enable you to analyze your website to determine how your visitors are consuming your content. You will learn what we consider the three most important metrics when it comes to analyzing and evaluating content. When you have conducted keyword research and a content audit, you are poised to create a content strategy.
Course 4: Content Marketing
When you need a way to generate traffic in a hurry but the budget is tight, then Content Marketing will play an important role. Often called off-site SEO, Content Marketing is a strategy of pitching stories to traditional and online publications with the goal of directing traffic back to your website … thus you are using assets away from your site to improve your SEO. Content marketing is an opportunity to improve your SEO, build relationships, be seen as an authority, and increase backlinks.
Your 30-Day, No-Risk Guarantee
If you’ve completed the course and shown your work and you aren’t happy, I’ll refund your money in 30 days. Consider this your no-risk guarantee to try one of the online courses that I’ve poured hundreds of hours into.
Case Study: Online Blog/Store Sees HUGE Increase in Revenue
This blogger, frustrated with stagnant sales and little growth, needed a website audit to identify the underlying issues that held her online business back.
With a website audit and on-site SEO improvements, revenue for this online store increased by more than 300% in 6 months.
During this 6-month period, traffic to this online business increased 173%!
Consider year-over-year growth, 2014 to 2015. Organic traffic from Google grew 310%! There was also a 277% increase in new users.
Organic traffic from Yahoo grew 233% while new users increased 214%.
In a year and a half, Gimme the Good Stuff saw a 10X increase in affiliate revenue and a 5X increase in online store sales.
From the Desk of Claudia Pennington
My name is Claudia Pennington and I’ve been in marketing for more than 10 years.
SEO Audit Guide is my mission to help freelancers, bloggers, and podcasters leverage digital marketing and SEO to increase revenue.
I look forward to connecting with you soon.
Have a great day!