When Garrett and I began our personal finance journey, we didn’t know who Dave Ramsey was. Ha!
Dave Ramsey is probably one of the most, if not THE most famous personal finance expert today. Dave Ramsey believes in the power of debt-free living and provides tons of resources to those who want to pay off debt.
Once we found Dave’s podcast in late 2016, we started tuning in daily. We espouse the power of living without debt, so we can get behind Dave Ramsey’s message.
Imagine my surprise when I heard Dave Ramsey talk about the importance of digital marketing in episodes 8575 and 8631.
In episode 8631, Dave helps a small business owner, Ryan from Canada, by suggesting that he hire an office manager who can fulfill multiple roles, including digital marketing.
In episode 8575, Dave mentioned how a college student he knows makes good money in SEO.
After more than a decade in digital marketing and SEO, I can attest to both of these facts. Business owners must invest in digital marketing and SEO…and they pay well for those who are interested in becoming consultants!
Dave Ramsey’s business invests a ton in digital marketing. Seriously, check out this screenshot of the Careers page I took earlier this year.
Those are just the positions they’re hiring for at the time I took the screenshot. If there is ever any doubt about the impact of digital marketing, this page alone shows you its importance.
This is a digital world.
Marketing and advertising opportunities are online. It’s because of this trend toward digital that businesses, like the one that Dave Ramsey runs, are seeking digital marketers.
It’s also one of the many reasons why we want to train more digital marketers.
One of the other reasons why we want to train more digital marketers is because of debt. People have a LOT of debt nowadays! We know because we’ve been there.
We used digital marketing to get out of debt, helping small businesses with their SEO needs.
Happy clients we’ve had referred us to other clients and our side hustle grew into a full-time business. Our business grew quickly because of two things: the demand for digital marketing and referrals.
That’s it.
Digital marketing isn’t voodoo. It’s a channel, a way to get the word out like radio ads and billboards.
Dave Ramsey is one of the most money-conscious people on the planet, so if he’s investing in digital marketers, then you know that digital marketing is one of the top skills everyone should have.
That, in a nutshell, is why we have online digital marketing training courses. Online training courses are the best, most efficient way we have to get these skills in the hands of more hardworking individuals.
So what is digital marketing?
Digital marketing is a term that describes the ways in which a business can increase traffic to its website. One of the strategies to increase website traffic is called search engine optimization (SEO).
More website traffic means more sales and more leads for a business, so digital marketing and SEO are incredibly important.
How important?
Consider this.
When you’re looking for a new car, where do you go first?
When you’re trying to get an answer to a question, where do you go first?
When you’re buying anything, where do you go first?
You grab your smartphone and you search online, likely using a search engine (i.e. Google, YouTube, Yahoo, or Bing).
Digital marketing helps businesses show up on these search engines. That way, when you search for the products and serves they offer, you’ll find these businesses and the products and services they offer.
Digital marketing helps businesses reach potential customers, people who will benefit from the products and services they offer.
Digital marketing leads directly to business growth.
That’s why businesses, like the one that Dave Ramsey runs, invest in digital marketing.
That’s why our own digital marketing consulting business has grown.
That’s why the world needs more trained digital marketers dedicated to helping small businesses.
That’s why we also created online digital marketing training courses. All the information is here, ready for those who are willing to learn.
